1. Promotion

Sales promotion is one of the four aspects of promotional mix. The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations. Examples include: contests - point of purchase displays - rebate (marketing) - free travel, such as free flights.

2. Unique Selling Point

The Unique Selling Point is a marketing  concept that was first proposed as a theory to explain a pattern among advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.

3. Emotional Branding

Emotional Branding is a marketing term that has to do with the way the consumer feels about the advertised product, rather than the product's image, usage, or price. Emotional branding is the factor that companies play on when they advertise to market to certain demographics.

4. Amazing Pictures

Amazing Pictures does not only talk about Promotion, Unique Selling Propositions, Emotional Branding and all the business stuff you need. The makers of Amazing Pictures - APIX.TV, Jörg Hoffmeister and Andreas Dachtler know how to build these unbelievable things! Feel free to contact us: Click here
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Wednesday, 19 December 2007 09:00
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Last Updated on Monday, 28 June 2010 09:24
 
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